Social media marketing
What a Social Media Marketing Agency Should Really Do for You
Short answer: turn social media into a sales channel. Posting regularly matters, but what grows a business is the combination of consistent content, fast replies to messages, and paid campaigns aimed at people ready to buy, all measured.
In Pakistan, most social sales happen in DMs and on WhatsApp. So we plan content and ads to start conversations, and we make sure those conversations are answered quickly and tracked.
Social Media Marketing in Pakistan: What Works Right Now
As a social media marketing agency in Pakistan, we see the same pattern across categories: short videos and reels reach the most people, carousels and posts build trust, and paid campaigns bring the sales. Influencer and creator content often outperforms polished brand shoots, especially on TikTok and Instagram. Ad creatives also need to fit each placement’s specs (see the Meta Ads Guide).
Based in Karachi? We’re a social media marketing agency Karachi brands can meet in person at our PECHS office to plan shoots and campaigns. Elsewhere in Pakistan or abroad, we work fully online.
Social Media Marketing Packages in Pakistan for Every Budget
| Package | Includes | Price (PKR / month) |
|---|---|---|
| Starter | 12 posts, 4 reels, page management | 25,000 |
| Growth | 16 posts, 6 reels, community management, ads setup | 45,000 |
| Performance | 20 posts, 10 reels, ads management, monthly report | 75,000 |
Ad spend is paid directly to Meta or TikTok and is separate from our fee.
Organic vs Paid Social: What Your Business Needs Now
| Goal | Best approach |
|---|---|
| Build brand trust and keep customers engaged | Consistent organic content + community management |
| Get enquiries or sales this month | Paid campaigns (Meta / TikTok) with tracking |
| Launch a new store or product | Both: content to prove credibility, ads to reach buyers |
Proof from Real Client Accounts
One Meta campaign we ran returned 32.14× ROAS, and a single Advantage+ campaign generated 1,111 sales. For sheem.pk, a brand we built from zero, social ads helped take sales past PKR 1.5 crore.
What’s Inside Our Social Media Marketing Packages, Item by Item
Social media marketing packages vary widely, so we list exactly what each includes. Here is the work behind a typical month with our social media marketing agency.
- Strategy and calendar: monthly themes, posting plan and campaigns aligned with your sales calendar.
- Content production: designed posts, carousels, short videos and stories.
- Captions and hashtags in English, Urdu or both.
- Community management: replying to comments and DMs within agreed hours.
- Paid social: boosting top posts and running ads with proper targeting and tracking.
- Reporting: reach, engagement, followers and, most importantly, leads and sales.
Current package details and prices: Packages run from PKR 25,000 to PKR 75,000 per month.
Instagram Marketing That Sells, Not Just Collects Likes
For most consumer brands in Pakistan, Instagram marketing drives the most sales. What works now:
- Reels first. Short videos reach people who don’t follow you yet.
- Product in the first second. Show what you sell immediately.
- Story highlights as a mini-website: prices, delivery, reviews, sizes and how to order.
- Fast DM replies. Many customers decide based on how quickly you answer.
- Creators and customers showing your product in real life.
Instagram marketing works best alongside Instagram ads, which push your best content to the right buyers.
Social Media Marketing Services, Platform by Platform: Where Your Buyers Are
| Platform | Best for | Content that works |
|---|---|---|
| Fashion, beauty, food, lifestyle | Reels, carousels, stories | |
| Broad reach, older audiences, communities | Videos, offers, groups | |
| TikTok | Younger audiences, trends, impulse products | Native-style short video |
| B2B, recruitment, professional services | Insights, case studies, team posts | |
| YouTube | Tutorials, reviews, long-form trust | How-tos, product demos |
We recommend focusing on two platforms done well rather than five done badly.
Social Media Marketing in Pakistan: The Mistakes That Quietly Kill Growth
- Posting daily without a plan, then judging success by likes instead of sales.
- Ignoring DMs and comments for hours, losing buyers to faster competitors.
- Using the same post on every platform without adapting the format.
- Never testing paid promotion, so content only reaches existing followers.
- No tracking link between social posts and website sales.
Beyond Likes: How to Measure Social Media Marketing Results That Matter
We report on three levels. Reach (are new people seeing you), engagement (do they care) and business results (leads, messages and sales). Only the third level pays salaries, so every report from our social media marketing agency starts there.
A Real Content Calendar for Social Media Marketing in Pakistan
| Week | Theme | Formats |
|---|---|---|
| 1 | New arrivals or new service | Reel, carousel, stories with poll |
| 2 | Customer proof | Review graphic, unboxing reel, testimonial story |
| 3 | Education | How-to carousel, FAQ reel |
| 4 | Offer | Countdown stories, offer reel, paid boost |
Each month’s calendar is adjusted for holidays and sales events such as Ramadan, Eid, Independence Day and 11.11.
Boosting Posts vs Proper Paid Social: Why the Button Wastes Money
Pressing “Boost” on a post is the easiest form of paid social, but it offers limited control. Running ads from Meta Ads Manager lets us choose objectives such as purchases or messages, test creatives, exclude existing customers and track results properly. Our social media marketing services use boosts for reach and Ads Manager campaigns for sales.
Community Management: Replying Fast Enough to Win the Sale
Comments and DMs are where many sales happen. We agree response hours, a tone of voice, answers to common questions, and when to hand a conversation to your sales team. Negative comments get a calm, helpful reply, never deletion unless they are spam or abuse.
Working with Influencers and Creators Who Actually Move Product
For many brands, creator content outperforms studio content. We help shortlist creators whose audience matches your customers, brief them clearly, agree usage rights so their videos can run as ads, and measure results with discount codes or tracking links. Instagram marketing with creators works best when the content feels like their own voice, not a script.
Social Media Marketing Packages: How to Pick the Right One
Pick a package by your goal, not the number of posts. If you need sales, choose a package with paid social management. If you need brand presence, focus on content quality and consistency. If you are new, start smaller and scale once you see what your audience responds to. Packages run from PKR 25,000 to PKR 75,000 per month.
Social Media Marketing Services That Win B2B Companies Real Leads
B2B social media is less about viral reels and more about trust. LinkedIn company pages, founder and team posts, case studies, event coverage and hiring posts show buyers that your company is real and active. Our social media marketing services for B2B clients focus on consistent, professional content and targeted LinkedIn or Meta campaigns aimed at decision-makers.
Social Media Marketing in Pakistan That Fills Restaurants and Cafés
Food businesses win on social media with mouth-watering short videos, behind-the-scenes clips, deals for slow days, user-generated content from happy customers and fast replies to booking or delivery questions. Location-targeted ads around your outlets turn that content into footfall and orders.
The Reports You Get from Our Social Media Marketing Agency
Your monthly report shows followers, reach and engagement, but leads with business numbers: messages, leads, website visits and sales from social. We show which posts and ads drove those results and what we will do differently next month.
The Instagram Marketing Checklist That Turns Profile Visits into DMs
- Clear bio saying what you sell and where you deliver
- Link to your website or WhatsApp
- Highlights for prices, reviews, delivery and FAQs
- Pinned posts showing your best products or results
- Consistent visual style across the grid
Video Content That Wins Social Media Marketing in Pakistan
Short video now gets the most reach on Instagram, Facebook and TikTok. You don’t need a studio: a phone, good light, a clear message and quick editing are enough for most brands. We plan scripts, shoot or guide your team to shoot, edit with captions and music that is licensed for business use, and adapt each video for every platform.
Social Media Marketing Services That Bring Local Customers Through the Door
Salons, clinics, gyms and shops benefit from location-focused social media: posts that show the space and team, local offers, reviews, and ads targeted to people within a few kilometres. Combined with an up-to-date Google Business Profile, this turns local followers into walk-ins and bookings.
Crisis and Reputation Management on Social Media, Before It Spreads
Complaints on social media spread fast. Our social media marketing agency monitors comments and mentions, responds quickly and politely, moves detailed issues to private messages, and escalates to your team when needed. A calm, helpful public response often turns a complaint into a sign of good service.
Social Media Marketing in Pakistan: Realistic Timelines for Real Growth
Organic growth takes months of consistent posting. Paid social can bring results in days. Most clients see engagement improve within the first month, steady follower growth over three months, and reliable sales or leads once paid campaigns are optimised. We set targets for each stage so you can judge progress fairly.
Hashtags, Captions and Posting Times: The Small Things That Add Up
Hashtags help a little for discovery, but strong content matters far more. We write captions that start with a hook, explain the offer clearly and end with a call to action, in English, Urdu or both. Posting times are based on your own audience insights, not generic charts.
