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PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC.PPC Stands for pay per click advertisement and most of the people think PPC means only Google ads. But it can be any advertisement which follows the model- per click. PPC Process basically contains 2 steps. Setup Process. Management & Optimization.